The Rug Club

Introducing, The Rug Club! This vibrant brand sells handmade tufted rugs in super fun colors and shapes.

About the brand:
"In 2012, The Rug Club was born from a simple idea: that everyone deserves a great rug. We realized that rugs were inaccessible, difficult to purchase, and too expensive. As an antidote to this "rug problem", we opened our own shop on East 5th Street in downtown Austin offering handmade rugs, tufted rugs, and area rugs at big-box pricing. Our idea is to make a high-quality rug accessible to everyone - a place for people to build a relationship with a handmade piece of art; and our goal is to bring smiles to people's faces with our handmade rugs."

We chose beautiful, vibrant colors for The Rug Club branding to reflect their fun, playful products. The alien ties into their desire to do something different, and explores the freedom to be weird. We love how the branding package turned out and we're so proud of how this turned out.